Archive for August, 2017

How to pick the right business name

Posted: August 22nd, 2017 | Posted in Uncategorized | No comments

I grew up in apartheid South Africa. Mum, dad, myself and my two sisters and baby brother. We lived in a small bush town nestled on the border of the world famous Kruger National Park. (It’s where most of my family still live to this day).

The community is filled with people who know, love and support each other. Yes, it is a small town and everyone knows your business (which as a teenager made me want to escape), but everyone has your back – always.

This is why I named by business White River Design after my hometown, White River. (more…)

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