Does YOUR brand have its own DNA?


/ diːɛnˈeɪ/ noun

The fundamental and distinctive characteristics or qualities of someone or something.

I’m DebbieO, a brand strategist by profession and graphic designer by trade. I’ve helped countless businesses make their mark and increase their revenue by developing distinctive brands brimming with personality.

Now I’m ready to help you.

If you’re in business, you need to stand out.

You need a brand with the right DNA. A well-strategised brand will let you stand out against your competitors, and stand out to your clients.

It will also let you connect with the right people. After all, if you’re not attracting your target audience, then who are you attracting?

Branding is more vital in business than most people realise. And it’s not just about your logo or colours – it’s about your position in the marketplace and the value that people attribute to your product or service – it’s about your reputation.

How many times have you been asked to reduce your price?

The reality is, it’s never about price. It’s about value, relevance and reputation.

In most cases, I find that businesses aren’t attracting the right customers. And that’s because they haven’t positioned their brand correctly. They are not being engaging, highlighting their value or connecting with their customers, which leaves them vulnerable to falling in love with another brand.

But when I work with these companies to align their brand and brand strategy with their business objectives and values, things change. The magic of branding is unleashed and engagement is sparked, connections are ignited, and the business flourishes.

So – are you ready for a bit of brand magic®? Ready to define a brand DNA that’s so powerful you – and your clients – can’t help but fall in love with it?

And client love is just the beginning…

Let’s collaborate.

Whether you need to educate your team or community about branding, require a consultant to work with you to achieve your goals or you’re after a mentor for one-on-one support.

How I work

Every business is different. Different needs, different requirements, different budgets. So I work with you.

I mentor business owners via 1:1 sessions. Face-to-face, Skype or phone – it’s up to you.

I’m a brand consultant to both small business and large commercial corporates, including Westfield, Bizversity, Business BluePrint and more. From brand review through to strategy, we’ll structure the consults your way.

I’m a keynote speaker, talking about everything from ‘Creating a great brand culture’ through to ‘The power of CAN’ for both large and intimate events, Australia-wide.

And I’m the creator of an online training program, the Brand Magic® Masterclass, teaching business owners how to build a magic brand for their business without spending millions. 

For me, it’s about delivering the right solution to build memories.

Branding – it’s all about connections.

For me, it’s about delivering the right solution to build emotional connections. Branding – it’s all in the DNA.

Build your brand.
Define your positioning.
Create a client experience. 

It all starts with a little Brand Magic®.

I believe in the power of storytelling to bring brands to life, both strategically and creatively.

Let’s create how your brand thinks, looks, talks, acts, feels and responds.

And let’s make it a pleasure for your clients to experience it.

Your logo is important but it is not your brand

Do you think that if you have a logo, you have a brand?

You’re not alone.

This is undeniably the most common misconception about branding. The truth is, your brand is way bigger than your logo.

Think Apple, for example – apples don’t sell computers. It’s all about what the brand stands for. What does your brand stand for? How do you communicate your purpose and reputation?

If you want to know how to attract customers, keep them coming back and turn them into raving fans, then the Brand Magic® Masterclass is for you.

Since humans could communicate, we have been telling stories.


Play the brand personalities game and write your own.

In the Media


Humans love stories.

Stories that capture our attention, evoke emotion and connect us.

Whether they are stories told around a campfire, passed down from father to son, fairytales or found in the Bible, stories are a big part of what makes us human.

When we look closer at these stories, there are certain characters that keep popping up. Whether it’s an innocent maiden, a knight in shining armor, a wise old man or a magical fairy, somehow we understand their personalities and identify with them.

Our job as brand specialists is to create this same connection between customers and the business.

So to make it simple, we developed the Brand Personalities quiz. Using word association, you can identify the character trait that’s best aligned with your brand!

Play the Brand Personalities game!

Let’s collaborate!

I’m available for one-on-one consults.

Whether you want to kick-start a new brand, need a brand review, or would like to nut out a transformative strategy to elevate your business or personal brand, I can help.

Simply fill in the form below and I’ll get back to you as soon as possible.

Let's do it!
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