Author Archive

Censored Author

Posted: November 30th, 2022 | Posted in Uncategorized | No comments


I recently launched my book Brand Magic, How to Build a Brand with Personality. All very exciting, however there is a crazy story about censorship with this book that I’m finally able to tell!
The short story is that I am officially a censored author! The long story is…
I decided to print the books in China due to the cost savings. They were pretty good to deal with. The books were printed, packed and ready for shipping until…
The Cultural Bureau did a spot check at the printers and deemed that my book contained “sensitive content” so was refused permission to leave the printers let alone the country!
My book is all about branding and personalities. There is nothing political, offensive or inciting. I was shocked and utterly confused.
It turns out that under The Caregiver Brand Personality as part of a list of names, I mention the Dalai Lama! He is simply listed, no sentence or further content – just a name. I was informed that the Cultural Bureau had seized one of my books and would make a decision that would either delay the delivery of the books by months or result in the books being terminated!
What??? Coming from a democracy where we have freedom of speech, this was very confronting. I was being dictated to as to what I could or couldn’t put in my book!
We had to kick into gear and solve this problem. For the sake of getting this long awaited books out, I opted to resupply the “sensitive content” page. All books were removed from the pallet, unboxed, has the single page reprinted and replaced and we were back on track.
Will this make a difference to your enjoyment of the book? No. However, this one page has been altered to comply with censorship and was not my original plan.
The censored book can be bought on Amazon or through our website, however the Kindle version is uncensored.
Crazy but true story!

Business Person of the Year 2022//Glenmore Gazette

Posted: November 30th, 2022 | Posted in Media | No comments

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The small lessons learnt from a 6 star brand experience

Posted: June 11th, 2021 | Posted in Uncategorized | No comments

It’s not often that you get to celebrate 20 years of marriage. So in true celebratory mode, my husband David and I, chose to spend a long weekend at the 6 star lodge in Wolgan Valley called One&Only. 

To say that we were blown away is an understatement! As a brand strategist I couldn’t help but marvel at the brand experience they created for us and felt that it was my duty to relay such attention to detail – as I do believe that each and everyone of us can learn from this 6 star business.

I must confess that my initial experience with the One&Only brand wasn’t earth shattering. The website, which was my initial point of contact, had me rather confused as I fumbled my way through trying to find out what was on the spa menu and what activities where on offer. This part left me a little frustrated and to be honest I gave up in the end.

However, I’m really nit-picking here as there really wasn’t much else to fault this brand on.

Prior to our getaway, I received an email reminding me of our visit. They redeemed themselves as attached to the email were about 8 pdf files that went through all their additional activities and how to book them.

The day before departure I received a phone call from One&Only to check if I had received everything and ask if I had any questions. I was able to immediately book in our day spa session, so I was happy. I was at this point informed that we would receive a complimentary lunch which we could enjoy on the day of our arrival or departure. We chose to do this on the day that we arrived.

The drive over the Blue Mountains from Sydney is beautiful and as we descended into the Wolgan Valley we could literally feel the stress fading away.

We were met at the gate where our bags were unpacked and tagged and popped into the 4 wheel drive that took us up to the lodge. We were greeted with hot towels and taken straight to enjoy a sumptuous lunch with delicious local Mudgee wines. Lunch overlooked the grounds dotted with kangaroos and wombats! I can only imagine how overseas guests would have felt being so close to Australian wildlife.

So here’s what I noticed.

Everyone that we came in contact with was incredibly well trained and knew all about the company, activities, history, wines and food. I just love that the brand supports local industry with food and wine sourced from the area. The products in the day spa are all from an Australian company called Sodashi and these products are also found in your villa. Another Australian brand that they support is R.M Williams. Staff (other than management) wore deep blue R.M Williams jeans with an R.M Williams belt. It all added to the distinctly Australian bush experience that they were creating. Now all I want is one of their belts!

The staff all greeted us by placing their right hand over the heart which made us feel acknowledged and special. 

When we checked in, we were personally escorted to our villa and given a tour to show us where everything was and how to work it. Our bags had already been delivered and were neatly stowed in the massive walk-in robe/dressing room. Apart from our own personal pool, fluffy white robes, a shower with a glass ceiling and a double sided fireplace, they focused on the small things too…

Every villa was provided with a sketch pad and pencils for those, like me, who love to dabble in drawing. There were books and magazines, the newspaper delivered daily, mountain bikes on our porch for exploring the property, a backpack to pop our complimentary sunscreen and drinks in when going on an outing and of course Australian organic tea and coffee.

The weekend was pure luxury but it was how they made us feel that ensured that our experience was an unforgettable one.

For example, on our second night, they ran out of the red wine that we had enjoyed the night before. As an apology for this (really not their fault, right?) I was offered a glass of French champagne instead of the Prosecco that I was quite happy to enjoy. The manager then ducked into the cellar and was able to find the very last bottle of that vintage that we loved. This bottle was kept on our table all night so that no-one else in the restaurant could drink it.

What impressed me most was not the big impressive offerings at the lodge (although they certainly were outstanding), but rather the attention to detail on the small seemingly insignificant things.

The sound of the wooden chimes (rather than metal) that we heard as we walked up to the day spa. The fact that staff remembered us and greeted us by name when we arrived for our meals. It doesn’t cost a cent to be polite, to smile and to make people feel welcome, yet so many businesses overlook this very simply offering.

It took 6 star service to remind me, that this is something that each and everyone of us could be doing in our business right now.

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