Podcasts can be an incredible source of learning, but without the right guest, episodes can fall flat. Listeners want more than fluff – they want stories, strategies, and sparks of inspiration.
You need a guest who connects deeply. A guest who brings expertise and enthusiasm. A guest who speaks with passion, purpose and personality.
I’m that guest.
From brand strategy and business storytelling to the psychology behind buyer behaviour, I’ll bring insights and energy that make your episodes truly memorable. I’ve graced the mic on dozens of shows – and I love sparking ‘aha’ moments in every interview.
People buy from people they feel connected to – and archetypes are the bridge.
In this episode, we can explore:
What archetypes are and why they matter in branding
How to identify your brand’s archetype
Real-world examples of archetypes in action
Ways to align your brand’s tone, visuals and message with your archetype
How this framework creates emotional resonance and strategic clarity
Branding that speaks to the mind and heart.
Let’s dive into:
How psychology influences brand perception
Using emotional branding to attract your ideal client
The five senses of brand experience
Creating a brand voice that truly connects
Practical tips to stand out in a saturated market
An inspiring story of purpose, community and kindness.
We’ll discuss:
Behind every business is a human. Let’s talk real.
This episode can include:
My journey from creative burnout to strategic brand leadership
Lessons in resilience, reinvention, and self-belief
How I turned my pain into purpose through branding
The importance of authenticity in both brand and life