I only discovered that I had an entrepreneurial spirit when there was just no other choice.
But isn’t that often the way? As they say diamonds are created through pressure. I am now grateful that all those many years ago, when my boss refused to give me maternity leave, that I decided to blaze my own trail.
The power of CAN is undeniable.
Brand Personalities
When I create a brand strategy for my clients, I want to develop a connection between customers and the business. To do this, I need to not only understand the business, but its brand personality.
Based on the original concepts developed by Carl Jung, I created a powerful word association Brand Personalities Test that people can run through. Working through concepts and identifying the descriptive words that best align with their business, Brand Personalities tells us the personality behind the business. That is, the inherent brand personality that people relate to when they assess whether a brand is attractive to them. We’ve discovered heroes, seducers, entertainers, explorers and so much more… keen to take the test?
Brand Archetype Academy
In this 30 day online program, I take you on a deep dive into the 84 Brand Archetypes.
Yes, you heard right – 84!
This is the most comprehensive archetype training to ensure you’re the expert in the room.
- Weekly group coaching for personalised support
- Learn about each personality, their attributes, family members, customer profiles, examples and more
- Be part of a community of like-minded creatives
- Confidently build brands with personality
Brand Magic® Masterclass
This was a no-brainer for me. Consulting to the large corporates is fun, but small businesses need just as much branding advice. The problem is, they don’t have the budgets to hire a specialist consultant.
Enter the Brand Magic® Masterclass. It’s an online program to teach anyone who’s keen – from sole traders and small business through to corporates – all of the juicy secrets to creating a brand that keeps customers coming back for more.
And the response has been phenomenal. I’ve been able to help business owners world-wide, discover the hidden gems that let them transform their brand and boost their business.
The Creative Fringe
So… I have these awesome businesses. But where to work? Where to bring all of the creative minds together to collaborate and caffeinate?
The answer was simple. The Creative Fringe.
A coworking space like no other, The Creative Fringe is an eclectic converted workshop that provides shared desks, meeting rooms and training rooms for consultants, small business owners, freelancers and commuters to work. We collaborate and generating connections while providing a supportive and inspiring place to work.
Kind of like your general work office… not.
White River Design
WRD was my first business and I ran it for 22 years. During this time I turned it into a multi-award winning branding agency that specialises in building brands with personality.
At WRD we prided ourselves in being brand specialists and graphic designers who understood the big picture of branding and marketing. We brought this understanding to every job we did, giving our clients so much more clarity on their business and brand direction.
And while we focused on creating brands and design that got our clients the attention they deserve, we were pretty partial to a bit of attention ourselves. With 4 Sydney Design Awards under our belt, as well as an international Stevie Award and too many business awards to count, you could say we like being recognised for the awesomeness we brought to the table! The business sold in 2024.
Let’s Collaborate!
I’m available for one-on-one consults and to speak at your next event. Simply fill in the form and I’ll get back to you as soon as possible.
